Bud Light’s trans stupidity – or, more specifically, Alissa Heinerscheid, who chose Dylan Mulvaney, and Daniel Blake, who allowed her to do so – was an easily avoidable error. They didn’t need to endorse a tranny who’s persona was a sick, twisted, and anachronistic caricature of a woman. Nor did they have to pick a tranny who wanted “sleep overs” with young girls.
They had a plethora of other, better options – options that wouldn’t in all likelihood have permanently or semi-permanently crippled their sales.
It only took me a couple of hours over the course of a couple of days of desultory – read as lackadaisical – effort on Tumblr to find these 27 better transgirl influencers. And, it only took that long due to a combination of: specifically looking for obviously trans girls; abiding by the no-nudity restrictions of my hosting provider; and meeting my self-assigned dimension requirements for image galleries.
Hellfire and Perdition! Heinerscheid could have chosen the truly hardcore option and dared people to complain.
Yeah, Heinerscheid could have decided to work with Blaire White, who has a far larger subscriber-base and far larger reach across multiple platforms. As White is a center-right, Republican who is openly trans, Heinerscheid could have essentially dared Bud Light drinkers to complain… though, in point of fact, few would have, as evidenced by White’s multi-million subscribers and resulting income.
But Heinerscheid instead chose Mulvaney and Blake let it do so, either with his approval or through his lack of oversight and management of the brand.
But, in Heinerscheid’s case, the mistake wasn’t what one might have expected, at least not in scale or lasting, damaging effect. She wanted to alienate large swaths of Bud Light’s drinkers. That’s why she chose Mulvaney. Her and her superior’s mistake was not anticipating how bad the backlash would be and thinking that the Left would jump on the brand and make up the expected difference. She was deliberately biting the hands that feed her in the hope of getting new groups to do so instead.