There is all the difference in the world between treating people equally and attempting to make them equal. While the first is the condition of a free society, the second means as De Tocqueville describes it, ‘a new form of servitude.’
Coca-Cola sadly chose division over confluence in their 2014 Super Bowd, “It’s Beautiful.” showcasing as they did the differences between our population groups instead of our similarities.
They could have, perhaps should have, chosen a theme that showcased the diverse beauty of America and based it upon something that we can all come together in appreciation thereof…
America – It’s Beautiful
This would have been so much the better presentation of the beauty of America’s melting pot culture and the diverse vectors that such beauty comes from, all the while reaching a similar endpoint of American culture.
When hotness comes to America, it will be wrapped in the flag and carrying a … a coke?.
Such a commercial might not have generated as much buzz as the one Coca-Cola chose to go with but it also would have generated less rancor.
The Cola Wars have been raging since the 1980s, with Coca-Cola and Pepsi targeting each other in advertisement after advertisement. Given that there were billions of dollars on the line it wasn’t too surprising how vicious the Cola War became for a while. Even so, some of us were surprised and a little concerned about the war over cold drinks “going hot” when, in 1989, PepsiCo purchased: 17 submarines, a cruiser, a frigate, and a destroyer from the Soviets.
NOTE: The fleet’s purchase, along with PepsiCo being the US distributor for Stolichnaya was part of a countertrade arrangement that allowed Pepsi to be sold in the Soviet Union.
The fleet was nearly immediately sold for scrap. Interestingly, however, for a short period of time PepsiCo had the 7th largest submarine fleet in the world. 😯
Shortly after that the Cola Wars calmed down a bit. Now, however, Coca-Cola has changed the war by politicizing it and bringing America as whole into the conflict. They did this with their 2014 Super Bowl commercial, “It’s Beautiful.”
Coca-Cola’s “America” The Beautiful
Some love it, others loath it. Few have no opinion about it. Coca-Cola’s “It’s Beautiful” almost seems more battle anthem than marketing. Perhaps never before has a simple television commercial so divided a population.
Americans v. Liberals
Whether they intended to do or not, Coca-Cola’s Super Bowl commercial directly pit Americans and Liberals against each other. Americans have, at least, some discomfort with- and qualms about the message “It’s Beautiful” promulgates and/or reinforces and normalizes, while Liberals absolute love that message.
It boils down to whether the viewer loves America and her culture or loathes it in favor of foreign cultures. If the viewer believes that immigrants should strive to become Americans, bringing with them those parts of their birth culture that will add to America, they will likely find fault with the commercial’s underlying message. If, however, the viewer desires for immigrants to keep all or most of their birth culture after relocating to America. they will likely love it.
This is simply because Americans love their country, their culture and language, and convergence. Liberals, contrariwise, loath American culture but love diversity and plurality.
Naturally, the Atheists had to chime in because the song, “America The Beautiful” contains the refrain, “America! America! | God shed His grace on thee,” and any mention of the God(s) anywhere outside of the home or a church that isn’t a denial of the Divinity’s existence sets their teeth on edge. What was interesting about their interjections into the conversations were their acrobatic apologetics.
Reading the various displays of the Godless’ passive-aggression was actually amusing since they had to contort their comments to show support for the various oikophobes that fetishize diversity while still maintaining their Atheist “cred” by bemoaning the Godly reference.
The Coca-Cola Company is pulling its special white holiday cans from the shelves months earlier than originally planned because of a backlash from consumers.
According to The Wall Street Journal, there were perceived taste differences and many found the white cans too easy to confuse for diet coke – because reading the can’s label was just too much work or took too much thought.
While not directly causative, this bit of stupidity is indicative of why America is in the piss-poor shape that it’s in. Too many people are too mentally deficient and too lazy to even begin to do for themselves but are seemingly always willing and able to complain and to demand that “the powers that be” make changes to enable their unmerited comfort.
It’s really no wonder that wealth, influence, and power are concentrated among the few when the many are little more than mindless drones.