This truly epic beer commercial, The Legendary Biru was developed for Sapporo at Dentsu Canada by creative director/copywriter/art director Glen Hunt, creative director/art director Les Soos, copywriter Dhaval Bhatt, agency producer Sharon Kosokowsky, strategic planner Jeff McCrory, account director Tim Binkley, cultural consultant Nobu Tanaka.
Sapporo – Not a Light Beer, An Enlightened Beer
It’s an incredibly well done commercial; both Dentsu Canada and Sapporo should be justifiably proud of the team’s creativity and skill.
Is it just me though, or is this commercial also a subtle metaphor for Buddhism’s six conditions or realms of existence, called samsara: Manusya-gati, Tiryagyoni-gati, Naraka-gati, Preta-gati, Asura-gati, and Deva-gati? Are they implying that one can reach nirvana by drinking beer, especially Sapporo?
I suppose it’s plausible. There’s supposedly truth in wine, so there might be enlightenment in beer. Beer is, after all, proof that the Gods love us. 😉
Somewhat more than a year ago An Italian company that makes Internet-based games, Molleindustria, release a web-based flash game named Faith Fighter. Of the course of time the game, which depicts religious figures and deities fighting each other, was played by millions of players on the Internet.
As could be fully expected, any game that portrayed God, Jesus, Buddha, Ganesha, Budai, and Muhammad beating the holy crap out of each other generated a certain amount of ire and complaint among the various religious communities. This was no surprise to Molleindustria or anyone who had played the game. It was also of little concern to Molleindustria or anyone who had played the game since freedom of speech and expression is guaranteed in the Civilized World.
Then the Islamists of the Organization of The Islamic Conference (OIC) got wind of Faith Fighter. Very quickly they issued strong complaints and demanded that the Internet service providers who are hosting the game to take immediate action by withdrawing it from the web. Molleindustria was essentially forced, under threat of loosing their hosting at the very least, to remove Faith Fighter from their site.
Fortunately for all people, despite the efforts of the OIC to end freedom through their white-collar jihad, there are many copies of the game still available. I have one of them here for your enjoyment:
As I’ve posted before, I will fight the Islamists’ white collar jihad with my voice, my vote, and – if needs be and the Devil will out – my attorneys. If they want to take it beyond that, I have developed a fondness in recent times for the M24A3 chambered for .338 Lapua Magnum – much more punch than my old .300 Win Mag and lighter and very much more accurate than my old, but still loved to this day, M82A1 – which should solve for most “problems” within 1200m or so.