Reaching Nirvana

This truly epic beer commercial, The Legendary Biru was developed for Sapporo at Dentsu Canada by creative director/copywriter/art director Glen Hunt, creative director/art director Les Soos, copywriter Dhaval Bhatt, agency producer Sharon Kosokowsky, strategic planner Jeff McCrory, account director Tim Binkley, cultural consultant Nobu Tanaka.


Sapporo – Not a Light Beer, An Enlightened Beer

It’s an incredibly well done commercial; both Dentsu Canada and Sapporo should be justifiably proud of the team’s creativity and skill.

Is it just me though, or is this commercial also a subtle metaphor for Buddhism’s six conditions or realms of existence, called samsara: Manusya-gati, Tiryagyoni-gati, Naraka-gati, Preta-gati, Asura-gati, and Deva-gati? Are they implying that one can reach nirvana by drinking beer, especially Sapporo?

I suppose it’s plausible. There’s supposedly truth in wine, so there might be enlightenment in beer. Beer is, after all, proof that the Gods love us. 😉

Related Reading:

How to Move to Canada: A Discontented American's Guide to Canadian Relocation
DK Eyewitness Travel Guide: Japan
Buddhism Plain and Simple: The Practice of Being Aware, Right Now, Every Day
Why Buddhism is True: The Science and Philosophy of Meditation and Enlightenment
Van Gogh and Japan

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