Never Intended

There will always be issues, often severe ones, when anything is used in a manner that was never intended to be used in.

Fast Food Jobs
Fast Food Was Never Intended To Sustain Someone Indefinitely

Fast food is perfect example and one that is very timely at this moment in history. It was never intended to be mainstay of anyone’s diet and its misuse as such is the reason behind the Liberals’ and Progressives’ complaints about obesity, food deserts, and other such things. Similarly, fast food jobs were never intended to sustain a person economically for any great length of time and their misuse is at the heart of the Liberals’ and Progressives’ assault to increase the minimum wage.

Truly though, the issue of minimum wage and its use and misuse has two disparate vectors, a legitimate issue and an illegitimate construction.

A Legitimate Issue

To be fair, under the influence of Obamanomics the demographics of who’s working in the fast food industry or otherwise earning only minimum has changed greatly since 2008. There are more and more men and women, previously well-employed, now being forced by circumstance to attempt to support themselves and often their families through minimum wage jobs.

An Illegitimate Construction

Irrespective of just who is now working for minimum wage, a huge underlying problem with it now is the Liberals’ and Progressives’ construction that minimum wage should be a wage upon which someone can live well. This in turn reflects their beliefs that the poor are somehow more downtrodden than is rationally acceptable. They truly seem to believe that the poor should have a standard of living that is similar to that which is enjoyed by the more productive and successful.

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Also remember that this misuse, if allowed to continue and expand, will just make things worse. It will both reduce the number of minimum wage jobs available as employers adapt and raise the prices of many basic products and services, thereby destroying the increase in workers’ buying power that increasing the minimum wage is intended to accomplish.

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Carl’s Jr.’s Drive-In Heat

The Southwest Patty Melt at Carl’s Jr. and Hardee’s is a spicy twist on a classic burger, the new Southwest Patty Melt features a charbroiled beef patty, with sliced jalapeños, grilled onions, pepper-Jack cheese and spicy Santa Fe sauce, all on grilled sourdough bread.

Better, hotter, and definitely spicier than the patty melt in question, the commercial for this dish features Kate Upton really enjoying a Southwest Patty Melt at a drive-in cinema.  😛


I’d like One To Go, Please…And One Of The Burgers Too

Now, aren’t you gentlemen suddenly hungry and doesn’t Carl’s Jr. or Hardees sound like a good choice? 😆

Warning: Before ordering a Southwest Patty Melt please consult with your physician to make sure your heart is healthy enough for gastronomic relationships.

Oh humor – and drooling over Kate Upton – aside, this is one of the finest examples of television commercials I’ve ever seen. The drive-in setting, Upton’s pink sweater, hair bow, polka-dotted sun dress, and stockings and garters all evoke Americana and have a retro sensibility that pushes so many of the right buttons.

The modern cars and modernly dressed people around Upton just add to this. It makes Kate Upon and her patty melt a vision and gateway to an idealized time.

Add in the sex, and passionate enjoyment of food has always been a metaphor for sex and an indicator of sexual prowess and willingness, and you’ve got a perfect marketing storm.

Sort of sadly, the mousy brunette in the next car looks more the type to order the Low Carb It.® – Original Grilled Chicken Salad with Low-Fat Balsamic Dressing on the side – so it’s pretty obvious that Carl’s Jr. and Hardees are still not interested in the female demographic.

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