Carl’s Jr.’s Drive-In Heat

The Southwest Patty Melt at Carl’s Jr. and Hardee’s is a spicy twist on a classic burger, the new Southwest Patty Melt features a charbroiled beef patty, with sliced jalapeos, grilled onions, pepper-Jack cheese and spicy Santa Fe sauce, all on grilled sourdough bread.

Better, hotter, and definitely spicier than the patty melt in question, the commercial for this dish features Kate Upton really enjoying a Southwest Patty Melt at a drive-in cinema. 😛


I’d like One To Go, Please…And One Of The Burgers Too

Now, aren’t you gentlemen suddenly hungry and doesn’t Carl’s Jr. or Hardees sound like a good choice? 😆

Warning: Before ordering a Southwest Patty Melt please consult with your physician to make sure your heart is healthy enough for gastronomic relationships.

Oh humor – and drooling over Kate Upton – aside, this is one of the finest examples of television commercials I’ve ever seen. The drive-in setting, Upton’s pink sweater, hair bow, polka-dotted sun dress, and stockings and garters all evoke Americana and have a retro sensibility that pushes so many of the right buttons.

The modern cars and modernly dressed people around Upton just add to this. It makes Kate Upon and her patty melt a vision and gateway to an idealized time.

Add in the sex, and passionate enjoyment of food has always been a metaphor for sex and an indicator of sexual prowess and willingness, and you’ve got a perfect marketing storm.

Sort of sadly, the mousy brunette in the next car looks more the type to order the Low Carb It. – Original Grilled Chicken Salad with Low-Fat Balsamic Dressing on the side – so it’s pretty obvious that Carl’s Jr. and Hardees are still not interested in the female demographic.

Related Reading:

The Complete Cook's Country TV Show Cookbook 10th Anniversary Edition: Every Recipe and Every Review From All Ten Seasons
Diners, Drive-Ins, and Death: A Comfort Food Mystery by Christine Wenger (2015-01-06)
GQ Magazine (July, 2012) Kate Upton Cover
Before I Was Born (God's Design for Sex)
Diners, Drive-ins and Dives: An All-American Road Trip . . . with Recipes!

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