The Transportation Security Administration (TSA) is experiencing a lot of protests against their new backscatter X-ray full body scanners and the enhanced pat downs by TSA personnel which are the allowed alternative to the scans.
This is nothing but an image problem. People are opposed to the intrusive pat downs because they don’t want to be “groped” by the TSA agents.
This is a fixable issue. All it takes is for the TSA to change their image so that people want to be patted down by their agents in our airports. Changing the public image of their personnel would be a good start. 😉
Yes, this can work and has worked well in the past. All it takes is spinning a bug into a feature – at least in the minds of the consumers, in this case the flying public.
One thing – they let women be fondled by female agents, but what about we men? Can I demand a female TSA agent to fondle my junk rather than undergo a homosexual sexual assault?
If General Electric (GE) can try to shift the current image of coal as an energy source and the image of coal mining as a disgusting, dirty, dangerous, and mind-numbingly degrading means of making the rent, then the TSA should be able to adjust people’s opinion of the full body scans and enhanced pat downs.
GE’s Model Miners – Making Coal A Beautiful Way To Heat Up
Of course one would hope that the TSA would learn from GE Energy’s mistakes. Their setting their quasi-erotic Model Miner commercial to the tune of Tennessee Ernie Ford’s cover of Merle Travis’ Sixteen Tons, a song about how much working in a coal mine sucks, was avoidable error.
The TSA’s image problem is fixable. It just takes a bit of creativity, good marketing, a faith in the prurience of the masses. 😆