Delivering Pizza In 2012

Business, with the possible exception of the financial sector, is difficult in America during these times. The economy is still in the tank and looks to continue to be that way for the foreseeable future, largely because of the policies and rhetoric of the current regime.

This is especially true for consumer industries that have over the years pared themselves down to the point where one brand is little different from the next…such as fast food or pizza delivery.

Pizza Delivery - The quest for brand differentiators
Pizza Delivery – Questing For Brand Differentiators

Fortunately, American businesses are innovative and adaptable. Those in competition with each other for direct consumer business are especially so and they’ve learned that ensuring consumer satisfaction is the best way to achieve a happy ending for all concerned. 😆

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The Restaurant: From Concept to Operation
Society: The Basics (12th Edition)
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Perhaps I've Said Too Much (a Great Big Book of Messing with People)

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