Heat Is Too Hot

Beyonce’s commercial for her perfume Heat is a little too hot for officials from the U.K. Advertising Standards Authority. They’ve decided that it was just to damn sexy to be allowed to be shown before 7:30 PM. 😆

We considered that Beyonce’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children.

U.K Advertising Standards Authority

Aren’t they just the most priggish gaggle of sticks-in-the-mud that you’ve ever heard of? Just kidding. See for yourself what they had a problem with younger children watching:


Beyonce’s Heat Commercial Is Too Hot For UK

Of course this is hardly a “Watershed moment” for either Beyonce’s first foray into the perfume industry or the BBC. If it had been for the latter, the commercial would not have been allowed to air before 9:00 PM. 😉

Of course I’m not going to pick on the British for refusing to air this extremely erotic commercial until slightly later in the evening. There’s no way it would be aired at all in the US without serious editing.

And it could be worse, a lot worse; Lady Gaga could make a commercial. There’s wouldn’t be enough hours in the night between Watershed and breakfast for them to make sure it aired late enough for the decency standards!

Related Reading:

The Oxford Handbook of Music Censorship (Oxford Handbooks)
Let Me Touch
Censorship (Introducing Issues With Opposing Viewpoints)
Sex, Drugs, and Cocoa Puffs: A Low Culture Manifesto
2018 Daily Planner; You Have the Same Number of Hours in Your Day as Beyonce: 6”x9” 12 Month Planner (2018 Daily, Weekly and Monthly Planner, Agenda, Organizer and Calendar)

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2 Responses to “Heat Is Too Hot”

  1. Paradigm Says:

    Most men are visual so there is a limit to how sexy a perfume can be. Did you ever hear a guy say “wow, did you smell that” as a girl walked by? But I guess it’s an easy way to make money off your name.

  2. jonolan Says:

    It could be just me, but perfume is something I’m fond of on women so it can be pretty sexy indeed. But, that’s not going to carry through on a TV commercial since “smellovision” was a failure.

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