As most people are now aware, ObamaCare is a failure, in no small part because very few people want it. Hence, it’s not at all surprising that there;s now some “creative” marketing taking place to get people, especially young, healthy people who normally don’t have or want significant health insurance to sign up.
Colorado in particular is hoping that its exchanges could work in a niche market – sluts.
Colorado Markets ObamaCare To Sluts
The demeaning and offensive ads are part of a marketing campaign from Colorado Consumer Health Initiative and ProgressNow Colorado Education that strongly implies that young Coloradan women would only be interested in Colorado’s government-run health care exchange if they were able to get coverage for birth control pills in order to have casual sex with random men without the fear of an unplanned pregnancy.
There are other ads in this marketing campaign and they’re all aimed at the lowest and most venal denominators – mostly promiscuity and drunken debauchery.
Then again, ObamaCare is all about pandering to- and subsidizing the lowest common denominator so these ads, sexist and demeaning as they are, make a certain amount sense. 😉