Selling Fear & Loathing

As I’ve posted before, if Obama’s FDA and HHS were really trying to curtail smoking by Americans, the ads they’ve chosen will fail just as every previous attempt at social engineering of people’s habit through fear-mongering have failed.

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Eeeeeeewwwwww!

On the other hand, disgust and loathing work better than fear in almost all cases. It’s just a matter of marketing. 😉

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