Business, with the possible exception of the financial sector, is difficult in America during these times. The economy is still in the tank and looks to continue to be that way for the foreseeable future, largely because of the policies and rhetoric of the current regime.
This is especially true for consumer industries that have over the years pared themselves down to the point where one brand is little different from the next…such as fast food or pizza delivery.
Pizza Delivery – Questing For Brand Differentiators
Fortunately, American businesses are innovative and adaptable. Those in competition with each other for direct consumer business are especially so and they’ve learned that ensuring consumer satisfaction is the best way to achieve a happy ending for all concerned. 😆