Coca-Cola sadly chose division over confluence in their 2014 Super Bowd, “It’s Beautiful.” showcasing as they did the differences between our population groups instead of our similarities.
They could have, perhaps should have, chosen a theme that showcased the diverse beauty of America and based it upon something that we can all come together in appreciation thereof…
This would have been so much the better presentation of the beauty of America’s melting pot culture and the diverse vectors that such beauty comes from, all the while reaching a similar endpoint of American culture.
When hotness comes to America, it will be wrapped in the flag and carrying a … a coke?.
Such a commercial might not have generated as much buzz as the one Coca-Cola chose to go with but it also would have generated less rancor.