Crystal Meth – also called: Meth, Methamphetamine, crank, or tweak – is a particularly vile and destructive drug, though seemingly quite popular in some areas despite the damage that it causes the junkies using it.
Beyond the horrific physical damage that meth causes are the extreme changes in the junkies’ behavior. Also beyond this is some of the newer efforts to fight against this drug problem.
Montana Meth Project’s print advertising, featured in high school newspapers and on billboards across the state of Montana, are not normal but when they’re fighting against meth addiction they apparently are.
I don’t really understand this marketing strategy because ads showcasing the negative consequences of behaviors have little, if any, proven track record of persuading people from such behavior.