Google E-A-Ts Freedom, free speech, and free thought by using its algorithm to down-list – effectively de-listing and therefore silencing – many sites and articles in potential readers/viewers search results. And, make no mistake this is a deliberate act on their part to perform both social engineering and kingmaking/regime change upon the world at large.
What Is E-A-T And How Is It Used Against Us?
Canonically, E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. This concept originates from Google’s Search Quality Rater guidelines and it became well known if poorly understood after the infamous Medic Update in August 2018. E-A-T is one factor that Google uses to evaluate the overall quality of a web page.
Now supposedly Google is only being strict with applying E-A-T to what they define as YMYL (“Your Money or Your Life”) sites, articles, and/or webpages. But, as can be seen below, what Google considers YMYL is very broad, comprehensive, and includes most topics that people might have differing views upon and/or those topics which are in contention.
As you can see, E-A-T is used by Google to control the reach of a vast swath of what many people, groups, and organizations would normally write about and almost all of what they would consider important to write about.
Expertise comes down to how knowledgeable or skillful someone is perceived by Google’s algorithms when it comes to the particular subject that is the main content (MC) of that is being graded. Essentially, it is posting content that Google’s systems agree with as being accurate, informative, and engaging.
Authoritativeness is Google’s way of defining whether or not a content creator/publisher has the proper credentials or associations to write upon the topic in question.
Trustworthiness is Google’s composite measure of how transparent your site in general is and how good its reputation and the reputation of any cited sources are among viewers.
So, Google is now using a combination of variants of the Genetic Fallacy, Ad Hominems, and the Association Fallacy in order to quasi-demand that YMYL content adheres to their chosen variety of Argument From Authority. And, of course, failure to abide by their Magisterium means that your content will not be seen by many people at all, keeping your ideas, positions, and viewpoints “safely” out in the empty wilderness where they won’t cause issues for the orthodox or popular ideas that Google supports and promulgates.
Hence, I’m telling you, those few individuals that will be able to find this article, that Google E-A-Ts freedom, of speech and of thought by actively denying voices they disagree with the reasonable chance of an audience. And by denying that potential audience access to “dangerous” ideas.