Bad Brandling
Trojan® Brand Condoms are America’s #1 condom and have been trusted for over 90 years. For approximately 90 years Trojan has been the go-to prophylactic choice in America, outselling every other brand of condom year after year after year.
This is a bit strange since the brand is “oddly” named. It just shouldn’t call up imagery that people would find comforting in their birth control.
Trojan condoms is a pretty piss-poor name for a prophylactic. Think about it
The Trojan Horse entered through the city gates, broke open and loads of little guys came running out and ruined everybody’s day.
Definitely bad branding, but somehow Trojan condoms have overcome that and continue to be the best selling brand. 😆
Tags: Brand Management | Condoms | History | Humor | Jokes | Marketing | Trojans
January 3rd, 2012 at 11:39 am
Most people aren’t familiar with Greek mythology so it’s probably not a problem. There are much worse names, like asian bread sticks named “Gookies” for instance. Or maybe they cater to the racist demographic.
January 3rd, 2012 at 12:01 pm
That’s true enough, Paradigm – though the joke is funny nonetheless.