It’s looking like the days of fake meat may well be coming to an end. The Liberal/Progressive Eco-Fascists’, Climatards’, and Food Nazi’s dream of normalizing – and, of course, later mandating – plant-based “meat” products seems to be failing hard, wrecked upon the rocks of basic economics.
Beyond Meat is cutting its workforce by a 19% – approximately 200 employees – in a desperate move to slash eight figures’ worth of spending from its operation in order to survive it’s revenue collapse, which is now projected to be down by as much as $120 million (9-14%) from a year ago.
This failure is about as surprising as politician either lying or finding a way to “tax” more of your money. It’s simple economics. Fake meat is just too expensive; the only ones buying are the privileged coastal elites. And, even for them, it’s more about virtue signalling and supporting a Left-wing cause than wanting to eat the stuff. Certainly all attempts to mainstream fake meat have failed, with only 54% of people even trying vegetable-based meat alternative offerings at more blue-collar restaurants.
It’s really quite simple. It’s basic, almost remedial, economics. Any product that only appeals to a small number of potential customers and is necessarily priced above the pain point for the majority of people is doomed to either failure or being restricted to a small, niche offering.
And, given that the same Liberal and Progressive coastal elites that made a market for fake meat did so as a moralistic attack on normal people and as a way of entrenching their Warmist ideology, very few will miss this industry at all.