If you are taught bitterness and anger, then you will believe you are a victim. You will feel aggrieved and the twin brother of aggrievement is entitlement. So now you think you are owed something and you don’t have to work for it and now you’re on a really bad road to nowhere because there are people who will play to that sense of victimhood, aggrievement and entitlement, and you still won’t have a job.
— Condaleeza Rice
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“If you build it, they will come,” is not just a movie line or trope; it’s a basic premise of product development and marketing. Well, the Donut Holster has been built, but will they come?
It’s looking like the days of fake meat may well be coming to an end. The Liberal/Progressive Eco-Fascists’, Climatards’, and Food Nazi’s dream of normalizing – and, of course, later mandating – plant-based “meat” products seems to be failing hard, wrecked upon the rocks of basic economics.
Beyond Meat is cutting its workforce by a 19% – approximately 200 employees – in a desperate move to slash eight figures’ worth of spending from its operation in order to survive it’s revenue collapse, which is now projected to be down by as much as $120 million (9-14%) from a year ago.
This failure is about as surprising as politician either lying or finding a way to “tax” more of your money. It’s simple economics. Fake meat is just too expensive; the only ones buying are the privileged coastal elites. And, even for them, it’s more about virtue signalling and supporting a Left-wing cause than wanting to eat the stuff. Certainly all attempts to mainstream fake meat have failed, with only 54% of people even trying vegetable-based meat alternative offerings at more blue-collar restaurants.
It’s really quite simple. It’s basic, almost remedial, economics. Any product that only appeals to a small number of potential customers and is necessarily priced above the pain point for the majority of people is doomed to either failure or being restricted to a small, niche offering.
And, given that the same Liberal and Progressive coastal elites that made a market for fake meat did so as a moralistic attack on normal people and as a way of entrenching their Warmist ideology, very few will miss this industry at all.
Nope! No politics, no culture war, no generational crap. I just hate kale. My whole family does. And, we’ve tried it in a plethora of ways in the hope of finding one we could stomach. And no! Kale is green manure, not food!
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