Reflections From a Murky Pond

In days not so long gone by Obama has showed an interest in holding beer summits, presumably to foster the idea that he’s one of the people instead of a Ivy League educated “1%’er” with little or no connection with- or understanding of we, the People.

In itself that’s no problem; Presidents are rarely from the masses. If Obama plans to revisit this campaign tactic though, it’s going to take reworking similar to his wealth redistribution campaign plank and the Obama Girl.

Obama leads a charmed life though and, thanks to the Lagunitas Brewing Company, there’s the perfect beer for his next iteration of a beer summit – Wilco Tango Foxtrot.

Like Obama, WTF is rich and brown, but carries a harsh, bitter bite that is not normal in an American product. In the beer’s case it comes from Californian hops sensibilities

It’s noteworthy and apropos that Wilco Tango Foxtrot was supposed to be named “2010 Recovery Ale” but they said, “It’s 2011 and it STILL doesn’t look like we’ll be there anytime soon.”

If you can still afford it and tolerate the bite, hoist a glass of WTF in Obama’s “honor.” 😉

The first rule in an emergency is to stay calm. 99% of the time panic is not the right answer. Frankly, 99% of time that there’s an emergency you should have already panicked and gotten the hell out of whatever you were. So, if you’re already in the emergency situation, there’s no point in panicking anymore. 😛

Stay Calm. Beer Is Here

Fortunately, some good Samaritans have decided to provide an emergency service to help the rest of out of these situations. 😆

Have you ever wondered why men almost always keep their beer on the bottom shelf of the refrigerator? It’s really quite simple…

It’s On The Bottom Shelf, Honey!

Now that we’ve gotten to the bottom of that, it should be clear as to why this occurs with such regularity. 😉

With all due deference to Bacchus, it’s time to put the bacchanalia behind us as a rite of bygone days. It is time to rejoice and revel in porky abandon. Let the Baconalia begin!

Baconalia! Beer and Bacon, Together At Last! Huzzah!

Enjoy the porkalicious goodness of this bacon mug with a rich, dark beer. Whether it be a smoked beer or malty beer is up to you, the celebrant. and as a break between libations you can fill it with beer cheese soup!

But no celebration is complete with just food and drink. Such would be nothing but a meal, albeit one of divine splendor. To fully celebrate the baconalia requires women.

And there you have the three “B’s” of the divine feast of the baconalia – Beer, Babes, and Bacon! Huzzah!

This truly epic beer commercial, The Legendary Biru was developed for Sapporo at Dentsu Canada by creative director/copywriter/art director Glen Hunt, creative director/art director Les Soos, copywriter Dhaval Bhatt, agency producer Sharon Kosokowsky, strategic planner Jeff McCrory, account director Tim Binkley, cultural consultant Nobu Tanaka.

Sapporo – Not a Light Beer, An Enlightened Beer

It’s an incredibly well done commercial; both Dentsu Canada and Sapporo should be justifiably proud of the team’s creativity and skill.

Is it just me though, or is this commercial also a subtle metaphor for Buddhism’s six conditions or realms of existence, called samsara: Manusya-gati, Tiryagyoni-gati, Naraka-gati, Preta-gati, Asura-gati, and Deva-gati? Are they implying that one can reach nirvana by drinking beer, especially Sapporo?

I suppose it’s plausible. There’s supposedly truth in wine, so there might be enlightenment in beer. Beer is, after all, proof that the Gods love us. 😉